Copper River Salmon Announces First-Ever “Salmon Locator” App

February 9, 2012

Copper River Salmon News Release

Copper River Salmon Announces First-Ever “Salmon Locator” for Facebook - Input Your Location To Drive Sales of Copper River Salmon This Season

Copper River Salmon has always been known for its great timing, from the first King salmon of late spring to the Sockeye of summer to the last fall Coho—all of it wild and sustainable from Alaska.

Today, Copper River Salmon announced another first: the launch of the first-ever Salmon Locator App on Facebook. The Copper River Salmon Locator directs fans to retailers and restaurants that carry Copper River King, Sockeye and Coho salmon during their respective seasons—starting with King salmon (in May-June), and continuing with Sockeye (May-July) and Coho (August-September).

How it Works

By logging on to www.findcopperriver.org shoppers can FIND IT by simply inputting their location (city, address or zip code) or TAG IT if they want to share the name and address of a store or restaurant that carries Copper River salmon with other salmon lovers.

In addition to helping shoppers find their way to Copper River salmon, the app will also help the region’s fishermen connect with where their product is being sold. Additionally, a group of food bloggers in 15 key markets will be helping to FIND and TAG Copper River Salmon in their cities.

The Copper River Salmon Locator is being officially launched just prior to the International Boston Seafood Show, which is taking place at the Boston Convention and Exhibition Center March 11-13, 2012. The trade launch will be followed by a consumer launch announcing the start of the 2012 season.

Retailers carrying Copper River Salmon this season can take advantage of this free promotion by adding their locations to the app at www.findcopperriver.org or can contact Jessyka at jessyka@copperrivermarketing.org directly to be included in the app.

For more information contact:

Beth Poole, Director

Copper River/Prince William Sound Marketing Association

Box 199, Cordova, AK 99574 :: t: 907.424.3459 :: f: 907.424.3430

e: beth@copperrivermarketing.org

www.copperriversalmon.org :: www.copperrivermarketing.org

www.soundsalmon.org

 

Facebook: www.facebook.com/CopperRiverSalmon

Twitter: http://twitter.com/copperriverwil

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